Oltco is the leading independent resin bound surface specialist in the UK. Originally established in Cornwall as a family business, the Oltco story began in 2004, selling and installing non-slip solutions for homes and businesses.
Launch video ThruPlays
Cost per Thruplay
Lead Form Submissions
The award-winning Cornish company with a great local reputation had big aspirations to launch franchises UK wide. Their team required support with the digital marketing to help successfully drive the launches, build awareness and generate leads in specific regional areas.
Through access to Facebook’s user data, geographical audiences of potential customers are identified and launch campaigns are delivered over an eight-week period for each new franchise.
Starting on launch day, video ads are delivered introducing Oltco as resin bound specialists who are now installing in the area. These high impact video posts capture the attention of the target audience and contain contact details and links to the Oltco franchise webpage.
During the launch period, anyone who has engaged with the videos or visited the website are retargeted with more details of the Oltco resin bound solutions and the trusted local teams. Subsequent ads include links to FAQs and options to download a brochure or open a conversation with the sales team via Facebook Messenger, where job enquiries are converted into site visits.
Following successful launch campaigns, each of the franchises benefit from ongoing outreach and retargeting ads on Facebook and Instagram in their area.
• Business Manager and pixel configuration
• Franchise location page hierarchy set up
• Facebook and Instagram lead generation