Oltco

Oltco is the leading independent resin bound surface specialist in the UK. Originally established in Cornwall as a family business, the Oltco story began in 2004, selling and installing non-slip solutions for homes and businesses.

  • Ads Delivered
    11301714
  • People Reached
    1721646
  • Launch video ThruPlays
    827314
  • Cost per Thruplay
    6 p
  • Website Page Views
    91761
  • Messenger Enquiries
    3937
  • Lead Form Submissions
    1155
  • Franchises Launched
    23

The Brief

The award-winning Cornish company with a great local reputation had big aspirations to launch franchises UK wide. Their team required support with the digital marketing to help successfully drive the launches, build awareness and generate leads in specific regional areas.

Our Solution

Through access to Facebook’s user data, geographical audiences of potential customers are identified and launch campaigns are delivered over an eight-week period for each new franchise.

Starting on launch day, video ads are delivered introducing Oltco as resin bound specialists who are now installing in the area. These high impact video posts capture the attention of the target audience and contain contact details and links to the Oltco franchise webpage.

During the launch period, anyone who has engaged with the videos or visited the website are retargeted with more details of the Oltco resin bound solutions and the trusted local teams. Subsequent ads include links to FAQs and options to download a brochure or open a conversation with the sales team via Facebook Messenger, where job enquiries are converted into site visits.

Following successful launch campaigns, each of the franchises benefit from ongoing outreach and retargeting ads on Facebook and Instagram in their area.

Delivery

June 2019 - January 2021, ongoing

• Business Manager and pixel configuration
• Franchise location page hierarchy set up
• Facebook and Instagram lead generation