If as a business owner you’ve ever wondered whether your money’s better spent on PR or digital marketing, then perhaps you’re missing a trick. Because the winning formula is surely when you marry both together. It’s a common misconception that PR is just about press coverage...
Instagram now has in excess of 1billion monthly active users, with fifty per cent following brands. More and more users are consuming Stories, with latest statistics putting the figure at 500 million users every day. One third of the most viewed Instagram Stories are from...
A recent article in Adweek dubbed social media influencers one of “travel’s most essential marketing tools”. If you run a successful hotel, self-catering accommodation or holiday park the chances are that you’ll be approached by travel bloggers and influencers wanting to come and review your...
You may be sold on the idea of hosted media visits – offering up free bed nights to journalists in return for reviews – but uncertain whether the same rules apply to travel bloggers and influencers. If you’re not sure how to select those worth...
Wondering whether your travel business should be on Instagram or how to make the most of it? I recently attended the fantastic Matter event at Pure Life Experiences in Marrakech and was excited to see the line-up of keynote talks on Instagram and Travel Influencers....